The video, “MOo.” by Doja Cat features the 22-year-old singer/rapper declaring: “bitch, I’m a cow” dressed in a sexy cow and farmer costume while eating burgers and fries and drinking a milkshake. The DIY video has all the ingredients for a meme-friendly internet recipe: fun graphics, a hot girl, a surprisingly catchy tune and tongue and cheek lyrics.
Got milk, bitch? Got beef? Got steak, ho? Got cheese? Grade-A ho, not lean.
You a calf bitch, you my daughter. I ain’t bothered, get slaughtered. Got the methane, I’m a farter.
VIDEO Internet Aesthetics FTW
The internet has been around for awhile now (since 1983 to be exact) and we’ve seen it grow from dial tone wailer to smooth entrepreneurial millenial. Despite its reputation as an innovation of the future, it holds its charm primarily in its ability to summon up nostalgia. Whether directly, cc: video gamer pixelated burger, or indirectly, cc: imaginative DIY #bigenergy that brings back childhood inventiveness.
THE BEST EXAMPLE OF THIS IS THE INSTAGRAM PROFILE: EXPIREDPRECUM.
He pairs his hilarious skits with low budget graphics for high quality content. His take on Nicki Minaj’s rant is top ten favorites.
It will be interesting to see how this vibe will play into future music video aesthetics. What do you think?
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