Remember when Celine chose Joan Didion as the face of their sunglasses campaign? And the internet went crazy?! The idea that the fashion industry would openly celebrate an older woman seemed revolutionary – but why is that the case?
In a culture so obsessed with discovering the fountain of youth, I wholeheartedly believe my best days are ahead of me. I love the idea of maturing because I know it’ll allow me to further tap into my womanhood. To quote Betsy Prioleau:
The powers of fascination in a fascinating woman only potentiate with time. In maturity women gain formidable allures denied to the young. They cast perhaps the biggest spells of all – the aphrodisiacs of a fully developed character, and enriched mind, sexual freedom and experience, maternal mana, status, money and a what-the-hell closing time joie de vivre.
Since forever Hollywood has glorified beauty because ultimately (you guessed it) sex sells. But one of the many negative outcomes of this sort of standard is an increasing pressure for women to covet youth and treat aging as though it were a pathology.
According to Camille Paglia “the main problem facing today’s aging women is not sexism but the lingering youth cult of the 1960s. […] Women in or out of Hollywood who dress like girls and erase all signs of aging are disempowering themselves and aggressing into territory that belongs to the young. They are surrendering their right of self-definition to others.”